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AI role plays, coaching and certification for the frontline workforce

Practise on AI customers. Sell more to real ones.

Store staff, telecallers and field teams role-play by voice or video, in their own language, until they clear your bar. Every morning, an AI coach tells each of them the gap to target and the one thing to do today to close it.

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50K+ certificates issued · 1.2M+ training hours · 92% completion · Voice role plays in 10 Indian languages, plus English

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LenskartCars24RazorpayStanza LivingSolarSquare

How a cohort runs

Certify in two weeks. Improve on every call after.

One bar per role. The baseline finds the gaps, daily lessons close them, certification proves it, and scored customer calls show it held.

  1. 1

    Baseline

    A scored voice role play on day 0, or their hiring scorecard if we interviewed them.

    Day 0
  2. 2

    Learn, day by day

    Short lessons open one day at a time, in their own language.

    Days 1 to 10
  3. 3

    Practise until it is boring

    Role plays against an AI customer that gets harder as they improve. A coach note after each one.

    Days 3 to 12
  4. 4

    Certify

    A proctored test and a scored role play. Certified, coach or retrain.

    Day 14
  5. 5

    Coach on the floor

    A morning message on target, incentive and the one thing to change today. Real calls scored on the same bar.

    Every day
Recertify quarterly. When pricing or the product changes, you raise the bar and everyone clears it again.

Features

Selling is spoken. So is the practice.

At the counter, on the phone, in the field. Every role play, lesson and real call is scored on one bar per role, so a 78 in week two means the same as a 78 on a customer call in month six.

Practise against customers who push back

The AI customer interrupts, changes its mind and raises the objections your customers raise, by voice or on video. You set how hard they push. Each session draws a scenario at random, so nobody can memorise a script.

  • A real conversation, not typing. No lag. Both sides can cut in mid-sentence.
  • Video avatars for face-to-face moments: a store walk-in, a renewal meeting, an escalation.
  • 10 Indian languages, plus English. A Marathi customer sounds Marathi.
  • Six minutes, on any phone. Works in the stockroom, survives a dropped network, and switches to text on a noisy floor.

Role play · live

Rahul D. · "Competitor is 20% cheaper" · Marathi · difficulty: hard · 04:12
MarathiMarathi voiceVideo avatar onLive voice onInterrupting onDifficulty: hard
Customer"तुमचा स्पर्धक वीस टक्के स्वस्त आहे. मी तिथेच का जाऊ नये?" "Your competitor is 20 percent cheaper. Why shouldn't I just go there?" · interrupted the employee mid-sentence
Rahul"त्यांच्या किमतीत अँटी-ग्लेअर कोटिंग आणि वॉरंटी आहे का? दोन वर्षांचा खर्च बघू…" Asked what the cheaper quote includes, reframed to two-year cost · scored: re-qualified the price objection · has not asked for a next step yet
Scored the moment the call ends on how much he talked, the questions he asked, how he handled the objection and whether he secured a next step.

Coach every employee to the next incentive slab

Every morning on WhatsApp or in the app, in their own language: target so far, days left, the gap to the next incentive slab, and the one habit that closes it. Built from the target sheet or system you already run, their role-play and call scores, and yesterday's walk-ins.

  • Not "sell more". "Two more premium-lens add-ons a day gets you to slab 2 by the 30th."
  • The habit behind the number. Low attach rate? The coach assigns the role play for that exact moment, not a generic course.
  • A note after every call and role play. What worked, what to change, the exact line to try.
  • Managers get the store view. Who is on track, who is one habit from the slab, who needs them on the floor today.

Morning coach message

Rahul D. · Store 114, Koramangala · Tue 22 Sep · WhatsApp · Marathi and English
Where you stand · 9 days left₹2,31,600 of ₹3,25,000 monthly target · 71%. Store average is 78%.
₹18,400short of slab 2 (₹6,000 incentive)
24%walk-in conversion · store 31%
1.2attach rate · slab 2 needs 1.6
Today · in Marathi राहुल, तुम्ही ७१% वर आहात, ९ दिवस बाकी. स्लॅब २ साठी ₹१८,४०० कमी आहेत. दररोज २ जास्त प्रीमियम लेन्स अ‍ॅड-ऑन विकले तर ३० तारखेपर्यंत पोहोचाल. कालच्या ६ ग्राहकांपैकी ४ जणांना तुम्ही अँटी-ग्लेअर अपग्रेड सांगितलेच नाही. आज प्रत्येक फ्रेम दाखवताना विचारा: "स्क्रीनवर जास्त वेळ जातो का?"
Same message · EnglishYou are at 71% with 9 days left. ₹18,400 short of slab 2. Two more premium-lens add-ons a day gets you there by the 30th. Yesterday you skipped the anti-glare upgrade with 4 of 6 customers. Ask every customer today: "Do you spend a lot of time on screens?"Built from: the store's target sheet · yesterday's walk-ins · his "Premium lens attach" role play, scored 58 · his scored calls
Assigned: "Premium lens attach" role play · 6 minBefore the store opens · 2 attempts · coach note afterAuto-assigned
The store manager sees all 12 people in Store 114 this way at 8 am; a team lead sees the dialler floor the same way. Three are one habit away from the slab. That is the huddle.

Teach your software without risking real records

Turn screenshots or a screen recording of your system into a scored simulation. Each step is a click, something to type, or a deliberate trap. A voice guides them through every step.

  • Click traps catch the expensive mistake before it happens for real: the delete button, the wrong customer, the unsaved form.
  • Guided in their language, whichever languages the course runs in.
  • 360° store tours and 3D walkthroughs for the physical part of onboarding.

Software simulation

"Log a walk-in lead in CRM" · 12 steps · 2 click traps · step 4
  • 3Type what they are interested inTyping step · audio: "Note the product, not the price"Done
  • 4Click Save leadClick step · then: "Saved. Now set the follow-up."Now
  • ✕Delete is a trapWarning shown: "This removes the customer. Use Save."Hit once
Scored like everything else. Traps hit and steps retried feed the "CRM hygiene" competency on the profile.

Guide them through the live software, by voice

The employee shares their screen, and a voice guide watches what they click and corrects them as they go. One task, three modes: learn narrates every step, practise speaks up only on mistakes, assess stays silent and scores the run.

  • Nothing to build. It reads what is on screen, so it works on your CRM, POS or billing tool from day one.
  • Answers questions mid-task, in their language. "Where does the follow-up date go?" gets an answer and a pointer.
  • Assessment is the same task, guide muted. Steps done, wrong clicks and time taken become the score.
  • Simulate the risky parts first. Where a wrong click costs money, they practise on the simulation before the live system.

Real-time guide · practise mode

Sneha I. · "Log a walk-in lead in CRM" · Tamil · screen shared · step 7 of 12
6 of 7steps unaided so far
1wrong click prevented
Thuassess mode · same task, guide muted
Thursday she runs it with the guide muted. That run is the score on "CRM hygiene" in her certification.

Unlock lessons one day at a time

Video, quiz, role play, simulation and test lessons that open one day at a time from each employee's own start date. Nobody binges it all on day one and forgets it by day five.

  • One course, every language. Script, voiceover and video translated in a single run.
  • Bring the courses you already own. Same path, same record.
  • Picks up where they left off. Copy a course for the next batch in one click.

Learner path

Store sales onboarding · Sneha I. · started Thu 17 Sep · day 6 of 14
Every employee gets their own dates. Someone who joins on Thursday starts on Thursday, whatever the rest of the batch is doing.

Certify on your bar. Find each team's weak spot.

Write down the skills each role needs and what good looks like at every level, in your own words. Certification is a proctored test plus a scored role play. The team view shows which skill is dragging the cohort down.

  • Proctored tests. Leave the test or get help, and it fails or goes to a trainer to review.
  • Must-pass items, like the compliance line on a collections call. Miss it, fail it.
  • Targeted assignments. A role play for one person or a whole batch, with the attempts you allow.
  • The bar moves with the business. New pricing? Update the bar, and next quarter's recertification tests it.

Team skill map

Store sales · Bengaluru · 42 people · "Store sales" profile · this quarter
Discovery questioningTeam average 86 · target 80 · up 6 since last quarterUp 6
Product knowledgeTeam average 88 · quiz and walk-in role playHeld
Price objectionTeam average 64 · 17 of 42 people below 70Down 9
Closing and next stepTeam average 71 · most common gap on real callsDown 4
CRM hygieneTeam average 82 · 0.6 wrong clicks per simulation runUp 11
Compliance line · must-pass41 of 42 pass · 1 retrain assignedGate held
Certified ≥ 80 · 31 peopleCoach 70 to 79 · 8Retrain < 70 · 3
One click from the gap to the fix. Assign the "Price objection" role play to the 17 people below 70, 2 attempts, due Friday.

Run the classroom from their phones

Everyone joins with a code on their phone. Quizzes, polls, word clouds and slides run in one order, and the scores land on the same record as everything else.

  • Anonymous or named, per session. The trainer controls the pace.
  • Tied to the course, so the classroom quiz counts toward the day-7 module.

Live session

Join code 7KQ2-M9 · 38 joined · activity 4 of 9: poll
A customer says "just tell me the lowest price". First thing you ask?
What is included in the other quote?21
What is your budget?9
Would a discount help today?8
  1. 1Ananya K.streak 64,120
  2. 2Mohammed F.streak 43,880
  3. 3Priya V.streak 23,410
  4. 4Rahul D.2,950
17 of 38 got it wrong. Price objection becomes tomorrow's role play for those 17.

Run training from your own AI assistant

Connect the AI assistant your team already uses and ask in plain words. It sees the same readiness, call scores and course progress a manager sees, drafts the assignment or the course, and stops there for a person to approve.

  • Anything a trainer can do, from a prompt. Write the scenarios, assign the batch, pull the report.
  • Sees only what its user sees. On per person, off any time, every question logged.
  • Builds courses from your deck. Add your three hardest objections and it drafts the lessons, quiz and role plays.
  • Write the brief by talking. It asks the questions and writes the scenario as you speak.
Who loses control at the budget question, and how many attempts have they had? Draft a 10-day course for the new lens range from this deck, Tamil and Hindi, with a role play on day 6. Show certification rate by trainer for August.

Watch readiness rise first, then revenue follow

A new hire draws a full salary for weeks while selling below the store average. SimUp puts one readiness line per person next to their store's conversion and attach rate, so a regional head sees exactly when training turns into sales.

  • Dashboards every region agrees on. Each number defined once, so two managers asking the same question get the same answer.
  • One score per person. Practice, tests and real calls add up to a single 0 to 100.
  • Billing that matches. A usage export you can check line by line against the dashboard.

Performance trend

Kavya R. · "Store sales" profile · 6 weeks · 5 sources
Hiring interview · 58 Role plays · 9 Quizzes · 4 Simulation · 2 Customer calls · 11
19% → 30%walk-in conversion · wk 0 to wk 6
1.1 → 1.6attach rate · slab 2 needs 1.6
Slab 2first incentive earned · wk 6
Kavya R. · readiness by week, with her store's walk-in conversion and attach rate beside it
Crossed 80 in week 6 on real customers, not on a quiz. Conversion followed readiness by about a week. That is the week she stops shadowing.

Start training before day one

SimUp runs on the same scoring as Ainterviews, our hiring platform. A candidate's interview scorecard becomes their training baseline, and their weakest skill becomes their first lesson. Nobody retypes anything.

Your HRMS or ATSEmployee syncWhatsApp nudgesSpreadsheet exportYour existing course filesUpdates pushed to your systemsWorks with the tools you runSingle sign-on

Workflow

When someone joins "Store sales onboarding" · 412 people so far
Hire, train and coach on one record. See the hiring side at ainterviews.com.

Who uses it

Built for the people who face your customers

Retail and store staff

Walk-ins, upgrades, the incentive

Practise the tough walk-in on a phone before the shift, learn the POS with a live voice guide, and start each day knowing what it takes to hit the next slab.

Call centre and telesales

Outbound, inbound, collections, renewals

Rehearse the hang-up and the angry renewal twenty times before the first real call. Every recorded call is scored, a missed compliance line is caught, and the coach note lands before the next dial.

Field sales and account managers

Visits, discovery, negotiation, closing

Rehearse the visit against a buyer built from that account's history, and read the coach note on the way there. Recertify every quarter as pricing changes.

Managers, trainers and L&D

The 8 am huddle, cohorts, certification, reporting

Managers see who is one habit from the slab and assign a six-minute role play to three people, not a course to twelve. Trainers run onboarding per cohort and recertify everyone when pricing changes.

Trust

Your recordings stay inside your organisation

Each person sees only what their role allows. Nothing is deleted, only switched off, so the trail of who did what stays complete.

Your data, separate from everyone else's Roles: admin, editor, viewer, employee Single sign-on and email login Recordings visible only to your team Full audit trail Disabled, never deleted Recordings encrypted Set up to your rules, per organisation

Bring one store's target sheet and one difficult customer

Send one store's targets and incentive slabs, and describe your hardest customer. We turn them into an AI customer and a morning coach message. You take the role play yourself, in the language your people sell in, and keep it all whether or not you buy.

Book a demo
30 minutesyour call on screen, not slides
Your languagethe customer speaks the one your people hear
You keep itthe scenario and rubric stay in your org

In the half hour

  • 1Your hardest walk-in, built as an AI customerthe objections, the difficulty, the pass mark
  • 2You take the role play, by voicethen watch the coach note arrive
  • 3The morning coach message for one employeetarget, slab gap, the one thing to do today
  • 4A 14-day path that opens a day at a timevideo, quiz, simulation, certification
  • 5Your questions, on your datasecurity, roles, languages, rollout, pricing